Click & Collect – The Best of Both Worlds
During 2016, e-commerce increased with 45% and there are no signs that it will slow down (www.smartinsights.com). For traditional retailers, this means a new type of competition, but also new possibilities to meet the customers’ needs and offer a superb customer service.
Online sales of groceries have recently accelerated and, according to some studies, 25% of shoppers have tried buying groceries online (www.hui.se). It is the convenience of not having to push the shopping cart between the shelves and not having to wait in line to pay that attract customers to online shopping. But there are reasons why online sales of groceries still have not completely exploded.
E-commerce has many benefits, but it can also bring inconvenient or expensive deliveries. Paying for delivery and having to wait at home during a certain time slot is not something customers appreciate. The Click & Collect concept solves that. Letting your customers shop online and then pick up the groceries themselves gives them the best of both worlds – the ease of doing the shopping over the internet and not having to pay or wait for delivery.
Give your customers the best shopping experience, no matter if they choose to shop in the store or online.